SOJASUN · Vegetables with an Advanced Taste

Sojasun’s French Brittany-based roots go back over 30 years. Agency La Chose approached BOL to produce and advert to reflect Sojasun’s eco brand values, highlighting the unique story behind its renowned soy product.

I teamed up with BOL to create this mixed media collage campaign using a variety of techniques, from Stop Motion, to Live Action or Cel Animation, in order to relay this story. Sojasun’s pioneering journey in producing soy based foods started in a time when the general public was mostly skeptical about plant based products – so we aimed to convey their innovative spirit and optimism by blending a documentary style of storytelling with a fun, expressive medium, like the collage, which was quite the challenge.

Produced by
BOL
Directed by
Podenco
Client
Sojasun
Agency
La Chose Paris